Quick answer: Divi costs $89 per year or $249 as a one-time Lifetime purchase. Divi Pro costs $277 per year, while Lifetime + Pro costs $297 initially and $212 per year afterward for Pro services. At unchanged list prices, Lifetime becomes cheaper when a third annual payment would be due.
| Buyer profile | Best starting point | Main reason |
|---|---|---|
| First-time Divi user | Divi Yearly | Lowest initial commitment |
| Long-term user | Divi Lifetime | No future core-license renewals |
| Agency testing the full ecosystem | Divi Pro | Includes the recurring professional services |
| Established agency committed to Divi | Lifetime + Pro | Permanent core access plus renewable Pro services |
| Buyer who only needs one simple website | Compare alternatives first | Divi may provide more tools than the project requires |
Compare the current plans before choosing. Check the live price, included services, tax, payment method, and renewal conditions for your account.
Table of contents
- Divi pricing at a glance
- What each Divi plan includes
- Monthly equivalents vs annual billing
- Divi Yearly vs Lifetime cost over time
- Divi Pro vs Lifetime + Pro cost over time
- Renewals, cancellation, and refunds
- Payment methods, taxes, and extra costs
- Divi pricing pros and cons
- Which Divi plan should you choose?
- Final verdict
- Frequently asked questions
Divi pricing at a glance
Divi has two core licensing models and two bundles that add recurring professional services.
| Plan | Initial charge | Renewal | Displayed monthly equivalent | Core Divi access | Best suited to |
|---|---|---|---|---|---|
| Divi Yearly | $89 | $89 per year | $7.42/month | Active while the annual membership is maintained | New users and buyers validating Divi |
| Divi Pro | $277 | $277 per year | $23.08/month | Included in the annual Pro membership | Agencies using AI, Cloud, Teams, and VIP |
| Divi Lifetime | $249 | No core renewal | Not applicable | Non-expiring core access | Long-term and multi-site users |
| Lifetime + Pro | $297 | $212 per year for Pro services | Not presented as a fixed monthly core price | Lifetime core access | Long-term users who also need the Pro services |
The official pricing page currently lists the Divi Theme and Builder for unlimited websites. The core membership also includes Divi Dash and access to the wider Elegant Themes product suite under the current offer.
The table uses the published prices rather than the advertised value of bonuses or percentage savings. Signup bonuses, Marketplace credits, bundled third-party products, and promotional comparisons can change. They should not be treated as permanent reductions in the license price.
There is also no verified coupon included in this guide. A promotional banner on the official site does not automatically mean that an exclusive affiliate discount exists.
What each Divi plan includes
Divi Yearly: $89 per year
Divi Yearly is the lowest-cost way to obtain the complete core builder membership.
The current offer includes:
- Divi Theme and Visual Builder;
- the Divi Builder plugin;
- use on unlimited websites;
- Divi Dash;
- Extra Theme;
- Bloom;
- Monarch;
- product updates while the account is active;
- standard customer support while the account is active.
This plan is appropriate when you have not yet confirmed that Divi fits your workflow. It limits the first payment to $89 instead of requiring the $249 Lifetime commitment.
Its weakness is cumulative cost. If the published price remains unchanged, three annual payments total $267, which is already more than the current Lifetime price.
Divi Pro: $277 per year
Divi Pro combines the annual core membership with recurring services intended for professional workflows.
The current bundle includes:
- Divi AI;
- unlimited Divi Cloud storage;
- Divi Teams;
- Divi VIP;
- the current team-member allowance;
- priority support benefits;
- the current Marketplace discount;
- the core Divi membership and unlimited website usage.
Divi Pro is not a separate, more powerful edition of the visual builder. The additional price pays primarily for the connected services around the builder.
Compared with Divi Yearly, the current difference is:
$277 − $89 = $188 per year
That extra $188 should replace other expenses, save measurable production time, improve collaboration, or reduce a meaningful support risk. An agency that regularly reuses assets, collaborates through separate accounts, generates content inside the builder, and depends on priority support may find the bundle useful.
A solo website owner who rarely uses AI or cloud assets may pay for services that remain mostly unused.
Divi Lifetime: $249 one time
Divi Lifetime removes future renewal charges for the core Divi membership under the current offer.
The one-time payment currently provides:
- non-expiring Divi access;
- Divi Dash;
- use on unlimited websites;
- core product updates;
- core product support;
- Extra;
- Bloom;
- Monarch.
The important limitation is that Lifetime does not make every Elegant Themes service permanent.
Divi AI, unlimited Divi Cloud, Divi Teams, and Divi VIP are Pro services. They require a recurring subscription when purchased through the current Pro bundle.
Lifetime is financially attractive when you already know that you will use Divi for several years. It is less attractive when you are still deciding whether the builder fits your design process, clients, performance requirements, and preferred WordPress stack.
Divi Lifetime + Pro: $297 initially, then $212 per year
Lifetime + Pro combines two payment models:
- a one-time payment for permanent core Divi and Divi Dash access;
- a renewable annual payment for the Pro services.
The initial published charge is $297. After the initial term, the Pro services currently renew at $212 per year.
You can cancel the recurring Pro portion and retain the Lifetime core license. That distinction is essential: Lifetime + Pro is not a completely one-time package.
This option can make sense for an agency that has already committed to Divi and expects to keep AI, Cloud, Teams, and VIP active. It is usually premature for a first-time buyer who has not yet used those services in a real workflow.
Monthly equivalents vs annual billing
The main pricing page displays Divi Yearly as $7.42 per month, but the actual charge is $89 billed annually.
It displays Divi Pro as $23.08 per month, but the actual charge is $277 billed annually.
| Plan | Monthly figure shown | Amount charged for the term |
|---|---|---|
| Divi Yearly | $7.42/month | $89 billed yearly |
| Divi Pro | $23.08/month | $277 billed yearly |
| Divi Lifetime | Not applicable | $249 one time |
| Lifetime + Pro | Not a fixed monthly core price | $297 initially, then $212/year for Pro services |
The monthly figures are useful for comparing average cost, but they are not month-to-month payment options for the main Divi bundles.
A buyer selecting Divi Yearly should therefore expect the full $89 charge according to the checkout terms. A buyer selecting Divi Pro should expect the full $277 annual charge.
This distinction matters when comparing Divi with another builder that may advertise a true monthly plan, a per-site license, or a lower monthly figure tied to a longer contract.
Divi Yearly vs Lifetime cost over time
The basic break-even calculation is:
$249 Lifetime price ÷ $89 annual price = approximately 2.8 years
Because the annual membership renews in full-year increments, the practical crossover happens when the third annual payment would be required.
| Usage period | Divi Yearly cumulative cost | Divi Lifetime cost | Lower-cost option |
|---|---|---|---|
| 1 year | $89 | $249 | Yearly by $160 |
| 2 years | $178 | $249 | Yearly by $71 |
| 3 years | $267 | $249 | Lifetime by $18 |
| 4 years | $356 | $249 | Lifetime by $107 |
| 5 years | $445 | $249 | Lifetime by $196 |
| 10 years | $890 | $249 | Lifetime by $641 |
These calculations assume:
- the published prices do not change;
- the annual membership remains active without interruption;
- no coupon or temporary promotion is applied;
- taxes are excluded;
- no refund is requested;
- the buyer does not switch to another builder.
The Lifetime plan is not automatically the best purchase simply because it becomes cheaper during the third year. It only saves money when you continue using the product.
A buyer who stops after one year spends $160 less with Yearly. A buyer who stops after two years still spends $71 less with Yearly.
The strongest Lifetime case is a freelancer, agency, or business that:
- already uses Divi successfully;
- manages several websites;
- expects to remain in the ecosystem;
- wants to remove one recurring core-software expense;
- accepts the migration cost associated with changing builders later.
For a broader evaluation of the builder, its workflow, limitations, performance considerations, and alternatives, read our complete Divi review.
Divi Pro vs Lifetime + Pro cost over time
The Pro comparison has a different break-even point because both options retain recurring service costs.
Divi Pro currently costs $277 per year.
Lifetime + Pro currently costs:
- $297 initially;
- $212 for each subsequent year of Pro services.
| Usage period | Divi Pro cumulative cost | Lifetime + Pro cumulative cost | Difference |
|---|---|---|---|
| 1 year | $277 | $297 | Divi Pro costs $20 less |
| 2 years | $554 | $509 | Lifetime + Pro costs $45 less |
| 3 years | $831 | $721 | Lifetime + Pro costs $110 less |
| 5 years | $1,385 | $1,145 | Lifetime + Pro costs $240 less |
These totals assume that the annual prices remain unchanged and that the Pro services stay active for the complete period.
Lifetime + Pro costs slightly more during the first year. Its financial advantage begins during the second year because the subsequent Pro-service charge is currently lower than the full Divi Pro renewal.
However, the cheaper cumulative total does not prove that either Pro option is necessary.
Before paying for Pro, ask:
- Will Divi AI replace another paid AI workflow?
- Will the team reuse enough Cloud assets to save production time?
- Do collaborators need separate accounts?
- Will priority support reduce a meaningful operational risk?
- Will the Marketplace discount offset part of the fee?
- Are these services needed throughout the year?
When most answers are no, Divi Yearly or Divi Lifetime is financially cleaner.
Check what is included in the live bundle. Pro features, bonuses, team limits, service conditions, and renewal prices can change.
Renewals, cancellation, and refunds
How annual cancellation works
Elegant Themes states that an annual subscription can be canceled at any time. The account remains active for the rest of the one-year term that has already been paid.
After the membership expires, the account loses access to:
- the members area;
- new downloads;
- product updates;
- technical support;
- active member services.
Previously downloaded products do not immediately stop working solely because the account expires.
That does not make an expired installation maintenance-free. WordPress, PHP, browsers, plugins, hosting environments, and security requirements continue changing. Elegant Themes does not guarantee that an old version will remain compatible indefinitely.
For an important business or client website, losing updates is a material long-term risk.
How Lifetime cancellation works
The core Divi Lifetime plan has no annual core renewal to cancel.
With Lifetime + Pro, the recurring Pro services can be canceled while the core Lifetime license remains active. The buyer then loses the renewable services according to the subscription terms but keeps permanent Divi access.
Cancellation is not the same as a refund
Canceling prevents a future renewal. It does not automatically request the return of a payment that has already been made.
Elegant Themes currently offers a 30-day refund policy. A refund must be requested separately through the provider.
The guarantee is therefore not a free trial without payment:
- the buyer completes the purchase;
- the buyer evaluates the product;
- the buyer requests a refund within the eligible period when appropriate.
Always review the live refund terms before purchasing, especially when changing plans, adding services, or buying Marketplace products that may have separate conditions.
Payment methods, taxes, and extra costs
Current payment-method limitation
According to the current Elegant Themes billing documentation, PayPal is accepted for the $89 Divi Yearly membership and eligible Marketplace purchases.
PayPal is currently unavailable for:
- Divi Pro;
- Divi Lifetime;
- Divi Lifetime + Pro;
- a Yearly checkout that includes certain additional subscriptions.
The provider currently lists alternatives including:
- credit and debit cards;
- Link;
- Apple Pay;
- Google Pay;
- Cash App.
Availability can vary by location, device, account, currency, tax treatment, and checkout configuration.
Taxes and international purchases
The published prices are shown in U.S. dollars. The final amount may also include:
- sales tax;
- VAT;
- GST;
- currency-conversion costs;
- foreign-transaction fees;
- payment-provider spreads.
A fixed conversion published in an article can become inaccurate quickly. Buyers outside the United States should rely on the final checkout total and their payment provider’s current conversion terms.
European buyers may also see VAT-related changes in the available payment methods. A valid business VAT number can affect how tax is handled, subject to the provider’s current checkout rules.
Costs not included in the Divi license
The Divi membership does not eliminate every website expense.
Possible additional costs include:
- WordPress hosting;
- domain registration and renewal;
- premium Divi Marketplace products;
- third-party plugins;
- email-marketing services;
- backup and security services;
- stock photos, fonts, or other licensed assets;
- development and maintenance work;
- WooCommerce extensions;
- payment-processing fees;
- migration costs if you later leave the builder.
A Lifetime license only removes the recurring charge for the covered core Elegant Themes products. It does not make the complete website free forever.
Temporary Marketplace credits or bundled bonuses should also be treated separately from the core license. They may improve the first-year offer, but they do not reduce the published renewal obligation for Pro services.
Divi pricing pros and cons
| Advantages | Limitations |
|---|---|
| One license currently covers unlimited Divi websites | The main core bundles are not billed month to month |
| A genuine one-time option exists for the core products | Lifetime requires a larger initial payment |
| Lifetime becomes cheaper than Yearly when a third annual payment is due | Pro services remain recurring |
| Divi Dash is included in the current core plans | Marketplace extensions and other website services can add costs |
| The current offer includes a 30-day refund period | Canceling annual access removes updates and official support after expiration |
| Lifetime + Pro can keep the core license after Pro cancellation | Long-term savings disappear if you stop using Divi early |
| Multi-site use can reduce the effective license cost per project | Migrating away from a proprietary builder may require additional work |
The strongest advantage is the combination of unlimited-site usage and a real one-time core option. That is especially relevant to professionals building multiple websites.
The main pricing weakness is that the word “Lifetime” can create the wrong expectation. It applies to the covered core products—not to every connected service in the Divi ecosystem.
Which Divi plan should you choose?
Choose Divi Yearly when you are new to the builder
Divi Yearly is the safer starting point when:
- you have not used Divi on a real project;
- you are comparing several page builders;
- you want the lowest initial cost;
- you expect to use it for one or two years;
- you are unsure whether clients will accept the workflow;
- you do not yet know which Pro services you need.
The annual plan costs more over a long period, but it reduces the amount committed before you validate the product.
Choose Divi Lifetime when you expect at least three years of use
Lifetime has the clearest financial case when:
- you already know the builder;
- you expect to use Divi for at least three years;
- you build several websites;
- you work with client projects;
- you want to reduce annual software expenses;
- you do not need the full Pro bundle continuously.
At current list prices, this is the strongest long-term core-license option.
Choose Divi Pro when the recurring services have measurable value
Divi Pro is appropriate when AI, Cloud, Teams, and VIP are part of an active professional workflow.
The decision should be based on usage rather than the advertised bundle value.
A useful test is to compare the additional $188 annual cost with:
- software subscriptions it replaces;
- billable hours it saves;
- collaboration problems it solves;
- support risk it reduces;
- Marketplace discounts the team will realistically use.
When the measurable benefit is lower than the additional cost, the standard membership is the better choice.
Choose Lifetime + Pro when you are committed to both Divi and the services
Lifetime + Pro is designed for a buyer who wants:
- permanent core Divi access;
- a lower continuing charge for the bundled Pro services;
- multi-year use of AI, Cloud, Teams, and VIP;
- a cleaner separation between the permanent license and renewable services.
It is not the best first purchase for someone who is merely curious about Divi.
Consider another option when the economics do not fit
Divi may not be the most efficient purchase when:
- you need a permanent free builder;
- you only need a basic theme for one small website;
- you do not want dependence on a proprietary visual builder;
- you expect to leave WordPress soon;
- you would not use the included products;
- the initial Lifetime payment creates unnecessary financial pressure.
The least expensive plan is not the one with the lowest advertised price. It is the plan that satisfies the project without paying for unused years, services, or migration work.
Final verdict
For a first-time buyer, Divi Yearly is the more cautious choice. It provides the complete core membership with the lowest initial payment and gives you time to validate the builder.
For a freelancer, agency, or established Divi user expecting at least three years of use, Divi Lifetime offers the strongest core-license economics. It becomes cheaper when the third annual payment would be due and removes future core renewals under the current offer.
Divi Pro should be purchased for the services—not for the size of the advertised saving. AI, Cloud, Teams, and VIP need to replace real costs, save useful time, or reduce operational risk.
Lifetime + Pro can be the better multi-year full-stack option, but part of the package remains annual. It should never be described as a completely one-time purchase.
Review the live checkout before making a final decision. Confirm the current price, tax, payment method, renewal amount, included services, and refund terms.
Frequently asked questions
As checked on July 29, 2026, Divi Yearly costs $89 per year, Divi Pro costs $277 per year, Divi Lifetime costs $249 one time, and Lifetime + Pro costs $297 initially plus $212 per year for the recurring Pro services. Taxes and checkout conditions can change the final total.
The primary Divi Yearly and Divi Pro plans are billed annually. The displayed figures of $7.42 and $23.08 per month are average monthly equivalents, not month-to-month payment plans for the main bundles.
Yes, for the covered core Divi Lifetime products under the current offer. The $249 payment provides non-expiring core access. Divi AI, unlimited Cloud, Teams, and VIP are separate recurring services.
The core Divi and Divi Dash access does not renew, but the bundled Pro services currently renew at $212 per year after the initial $297 payment.
At unchanged list prices, Lifetime becomes cheaper when a third annual payment would be due. Three years of Divi Yearly total $267, compared with $249 for Divi Lifetime.
Elegant Themes states that previously downloaded products do not immediately stop working when an annual membership expires. However, the account loses updates, downloads, support, and member access. Older software may eventually develop compatibility or security problems as WordPress and other components change.
Related reading
- Complete Divi review: pricing, Lifetime, advantages, and limitations
- Official Divi plans and current pricing
- Official explanation of Lifetime access and recurring Pro services
Trademark notice: Divi and Elegant Themes are trademarks of Elegant Themes, Inc. Web Choice Desk is not affiliated with or endorsed by Elegant Themes.
Pricing, payment, cancellation, and refund information last checked: July 29, 2026.
Prices and policies in this guide were checked on July 29, 2026 for the United States and are shown in U.S. dollars. Taxes, currency conversion, payment availability, temporary bonuses, and future renewal prices may change the final cost.
Affiliate disclosure: This article contains affiliate links. If you purchase through them, Web Choice Desk may earn a commission at no additional cost to you. This does not change the prices we report, the limitations we explain, or the plans we recommend.